Fashion is an evolutionary and multi-faceted industry that takes innovations in technology and culture as inspiration.
From social media campaigns and fashion shoots through to discussions around how in-store experiences and disruptive technology are changing consumer behaviour – this course will place you at the forefront of fashion communication.
This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media, branding or publishing. Our diverse programme allows for innovative experimentation in all areas of fashion communication and promotion, and produces individual graduates who are ready to commit to a wide range of roles in the global fashion, lifestyle and beauty industries.
Our energetic Fashion Communication course enables you to cultivate strong conceptual, visual and written communication skills. You’ll explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media and advertising.
Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures.
Strictly for the fashion curious, this programme allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multi-media communications for print, digital and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into written articles or broadcast media, observing themes such as culture and appropriation, customer behaviour, commodity and business strategies.
Inductions into professional software will develop your visual communication and design skills, allowing you to articulate your message in fresh formats. You’ll also gain generous access to our on-site photographic studios and labs, developing your knowledge of studio planning and practice to a professional standard. From mood board to model casting through to garment selection and post-production, you will conceptualise creative treatments that launch products to target markets, both national and global.
Working independently and as part of interdisciplinary networks across the university, you will collaborate with Film, Photography and Animation students to explore multi-faceted rich media content for social platforms. This collaborative attitude combined with an exclusive mix of subject matter covered by our programme ensures that you will have the opportunity to diversify and tailor your learning, so that by graduation your portfolio gets you the career you want.
We enrich our learning environment with an aspirational programme of live industry projects, guest speakers and internships. Recent course contributors have included; Vogue, ID Magazine, Dazed Digital, It’s Nice That, Dior Homme, GQ, Size? Converse, Pro Direct, Amazon, Urban Outfitters, Topshop, Ellesse and Finisterre.
Students designing the set, styling their model and assisting in filming and photography for the Fashion Graduate Collections (2016).
Alongside attending key fashion events including Milan and Paris Fashion Week, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity.
Practical applications are underpinned by reflective, analytical writing and research, expanding your critical approach and enabling you to build strong conceptual, visual and communication skills. From the exploration of fashion history and culture to contemporary contexts and future-forecasting, you will be encouraged to interrogate fashion communication’s role in society.
Whether you aspire to work in fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created - this course will future-proof you for success and adaptability in the everchanging, global fashion, lifestyle and beauty industries.
95% of our BA (Hons) Fashion Communication students agreed that “I have been able to access the learning resources I need (lecture notes, course materials, journals, Virtual Learning Environment) for my course during the Covid-19 pandemic”.
91% of our BA (Hons) Fashion Communication students agreed that “the skills I have developed during my time in Higher Education will be useful for my future career” and “the institution provides an inclusive and supportive learning environment”.
89% of our BA (Hons) Communication students agreed that “my course has provided me with opportunities to explore ideas or concepts in depth”, “my course has provided me with opportunities to apply what I have learnt” and “I have had the right opportunities to provide feedback on my course.”
Although many of our students do come in with top grades and high UCAS points, these aren’t necessarily essential for entry. We typically ask for a minimum of 112 UCAS points, but we understand that talented artists, designers and makers can have a wide range of relevant strengths and skills beyond formal qualifications. We’re just as interested in exploring your portfolio and discussing your creative experiences as we are in seeing your grades.
We recognise the value of a variety of qualifications and relevant experience and welcome applications from students who have followed less traditional routes. We also accept a range of international qualifications and will look at each application individually.