BA (Hons) Graphic Design — Overview
Graphic design informs, instructs and persuades; the applications of the discipline touch every aspect of your day-to-day life, from the packaging and labelling of your favourite jeans to the apps you use on your phone, and even the way you vote.
We want you to investigate, influence, innovate, and be at the forefront of this evolving communication discipline. This programme will challenge you to explore the relationship between graphic design and the wider world, encouraging you to develop your own unique communication style.
Our students work beyond the confines of their graphics studio, collaborating with programme areas such as fashion, film and product design. You’ll explore solutions to real-life design problems and create innovative outcomes, considering societal needs including politics, education, health and wellbeing, community, and sustainability, contextualising your design research.
Through our commitment to creative and critical thinking you will gain core design skills in ideation and image generation – including illustration, photography, typographic detailing, moving image and a variety of print methods – together with other associated disciplines.
You will explore key concepts such as brand identity, design for print, information graphics, and current design contexts such as apps and webbased digital design, including digital storytelling and UI design.
You will also get the opportunity to exercise your entrepreneurial ambitions and work directly with live clients and international design studios, generating your own saleable design projects.
We want our graduates to be ambitious future leaders within the international world of communication design, to be socially aware practitioners who can drive real change and impact positively the world we live in.
You will become an innovative, creative problem-solver with a keen understanding of the materials and media employed by the graphics sector. Being sensitive to font and paper choices while creating dynamic work for screen, you’ll hone your research skills to better understand your tools, media, message and audience – making you a successful graphic designer.
Our programme will help you to explore international design practices in a broader professional context. You’ll learn from a range of designers and visual image-makers who work with international clients at the core, and the fringes, of graphic design.
Our students exhibit at major international shows such as D&AD, where they have won awards including ‘Best In Show’, and London Design Fair. Students have also been successful when entering international design competitions, and we encourage all of our students to undertake real work experience, either through live projects secured with our in-house creative hub, The Agency, or working with one of the many UK graphic design companies that we have close links with.
What will I achieve?
You’ll learn to innovate through creative thinking, problem-solving and image generation, using both digital and traditional methods – and you’ll hone creative design and technical skills relevant to the ever-changing landscape of the graphics industry.
Throughout the degree programme you’ll develop your unique design identity through independent and co-design projects, giving you the skills to graduate with a professional portfolio – and enter this vibrant industry as a confident graphic designer.
Our graduates do fantastic things – from creating designs for the Rolling Stones and Katy Perry to working with the Bolshoi Theatre, The House London and the Tate.
Thinking & making
Study with us and you’ll expand your critical approach alongside developing skills in research and analysis. Our academically robust and intellectually stimulating degree programmes are delivered by our team of academics, technical demonstrators and invited experts who together deliver excellence in learning, teaching and assessment. Our programmes encourage diversity in thinking and making - from practical applications through to reflective, analytical writing.
We provide a dynamic, stimulating learning environment from which to test new models of practice, while investing in the rich relationship between practice and theory - based on the potential in material and visual exploration, collaborative working, cross-fertilisation of ideas, and the exploration of histories and contemporary contexts.
Opportunities for studying abroad are available at our partner institutions, click here for more.
BA (Hons) Graphic Design – Highlights:
- Learn about a diverse range of graphic design applications, including print and interactive design, publishing and information design, and typography and motion design.
- Acquire knowledge from committed staff who are practising designers, with vast experience in design context, typography, letterpress, publishing, installation, interactive design, motion, branding, photography, printmaking, illustration, bookbinding and professional practices.
- Gain first-hand experience of real-life work situations through The Agency, a studio practice, with job roles and paid projects providing opportunities to develop enterprise skills, and to engage with live client-led briefs.
- Explore both traditional resources and digital technology to support your creative, conceptual and innovative design thinking.
- Visit agencies and exhibitions around the world on our overseas programme trips.
Have a question for our team? Email: GRAPHICS@pca.ac.uk