Monday night played host to the opening night of Design to Sell, a collaboration between Extended Diploma Art, Design, Fashion, Craft and Textile students in their second year of study with us. The aim of the project is for students to design, promote and sell their own work in a pop-up shop.
An array of beautifully crafted gifts were on sale with an accompaniment of music, cakes and drinks whilst the students mingled with guests and discussed their work.
Extended Diploma Fashion student Kat Nightingale’s concept of ‘Infatuation with the Imagination’ was chosen as the theme for the event this year.
Kat said of the experience,
“It gives you a good insight into how you would pitch ideas and concepts, as well as how to run a shop, budgeting and business skills. I think that Design to Sell is quite unique and we are very lucky to have the opportunity to do something like this in our second year”
Tweeny Van Mierlo, who runs the project, said: "The aim is to learn about the consumer market - will their creative idea sell? They have to come up with an original idea - if it's something you can buy in Dixon's then it's no good.
“It's about what they learn from their mistakes. The biggest one is deadlines - I think that is the biggest shock. It's a real whole-round experience of opening up a show.
“The main reason I do this project is the confidence it gives the students. They were like different people on the opening night. They were buzzing... And shattered! They love it.”
The Design to Sell shop will be open to the public Monday 10 November - Friday 14 November, 9am - 8.30pm at Plymouth College of Art.
Photographs by Dom Moore