An experienced stylist and visual merchandiser, Alanna has created window installations and overseen creative styling for some of the highstreet's best-known brands. Working at Oxford Street’s flagship Miss Selfridge and Topshop Knightsbridge in London, her creative installations have been seen by an average of 4.3 million people a week. Alanna has significant experience of retail environments and their working and has led a creative team responsible for opening stores around the UK, including high-profile store refurbishments and new store openings. Also responsible for styling for press events,
Alanna studied Cultural Studies and Media Communications at Bath Spa university, where she specialized in identity in music and fashion cultures, and is passionate about the discussion of these areas within Fashion Media and Marketing.