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Posted 17.01.18

Dazzling student design revealed by Princess Yachts

By Sarah Packer

Student Katie Sheppard's winning design glimpsed on a revolutionary new yacht from Princess Yachts, the result of a collaboration between BAR Technologies and the iconic British boat manufacturer. 

Princess Yachts has confirmed that it is working with BAR Technologies as an official partner to create a revolutionary new yacht that will be launched later this year. BAR Technologies was formed to exploit the wealth of design knowledge, technical skills and resources built up through Land Rover BAR’s (Ben Ainslie Racing) involvement in the America’s Cup.

The new boat - spotted covered in vibrant camouflage at the BAR testing facilities early last week - will establish a whole new class of yacht. The mid-30ft craft will bring speed, efficiency, and new technology while remaining true to Princess’ core with high-quality materials, comfort, seakeeping, craftsmanship and design that will stand the test of time.

While specific information on the boat isn’t yet available, it was spotted in Portsmouth in ‘dazzle camouflage’ – an eye-catching pattern designed to confuse the eye and disguise the yacht's features. The bold camouflage seen in the photos of the development test boat was created by Katie Sheppard from Plymouth College of Art, who was among 20 students on the BA (Hons) Printed Textile Design and Surface Pattern programme that competed to design a new version of Dazzle for Princess on this exciting project as part of a live client brief.

Dazzle was originally conceived of by Norman Wilkinson for early 19th century Naval vessels, featuring a specific geometric pattern that confused rather than concealed. These original dazzle camouflaged Royal Naval vessels were created in Plymouth – at the very same site where Princess creates its award-winning luxury yachts today.

Antony Sheriff, Executive Chairman of Princess Yachts confirmed: "We pride ourselves on creating yachts of exceptional design and quality. Now, working together with BAR Technologies we are thrilled to be working on a brand-new fully carbon fibre yacht that will deliver an exhilarating experience through bold innovation and cutting-edge technology. While we cannot reveal more at this point we are confident this entirely new class of yacht, which is one of the most exciting and revolutionary products Princess has developed will become this year’s most sought-after product.”

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