BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Overview
From lighting and framing a dramatic fashion shot for a magazine cover to visualising concepts for selling products or ideas, commercial photography has the power to move and inspire.
This programme has been designed for the next generation of visually expressive commercial photographers.
To help you succeed in today’s fast-moving and competitive photographic industry, it gives you the broad range of skills that you’ll need, combining technical excellence with visual awareness, creativity, innovation, business acumen and enterprise.
On our Commercial Photography for Fashion, Advertising & Editorial programme you’ll have the opportunity to develop excellence in all of these areas.
This is an integrated programme of study with expert tuition which will equip you with advanced technical skills in studio and location lighting, digital capture and post-production techniques, enabling you to operate professionally and obtain work in high-end commercial photographic practice.
Practical industry-oriented assignments, supported with expert tuition and hands-on workshops using sophisticated camera and lighting equipment, will also develop your technical skills.
You’ll be working with and alongside our expert teaching and technical team, as well as practitioners from industry who’ll help you to develop the confidence to respond to client briefs while demonstrating excellent creative and professional skills.
In your second year, you’ll work with real clients to build up a strong, professional portfolio.
Our strong international connections also allow our students to take a semester of study with one of our partner institutions within Europe and North America, and in turn, we welcome overseas students from those institutions to join us in our studios, creating an exciting cultural exchange.
We create an environment in which commercial photographers can develop their professional practice and gain a wide range of skills and knowledge, enabling them to shape their futures and make a positive impact in the photographic industries – photographers who are visually sophisticated and professionally astute as well as technically proficient, who understand trends in the industry and how to pitch for business, and who graduate with a broad range of transferable skills that enable them to succeed within the world of work.
What will I achieve?
We provide a distinctive and contemporary programme of study in a learning environment where students with a range of aspirations can flourish creatively, academically and professionally.
Our curriculum is geared to employability and enterprise. We provide opportunities for professional engagement and vocational work-based learning, giving students the specialist knowledge and skills to pursue their career ambitions in a range of commercial photographic contexts.
We help students to acquire a broad range of entrepreneurial abilities in marketing, self- promotion and business development, enabling them to develop financially sustainable practices, and the ability to thrive in the industry.
We also help students acquire the skills, attitudes and behaviours that enable them to apply their learning confidently in different situations, both within the field of photographic practice and in wider creative, professional and collaborative contexts.
We develop photographers who are technically proficient, visually sophisticated and professionally astute – who understand trends in the industry, how to pitch for business, and who graduate with a broad range of transferable skills that enable them to succeed in the creative industries.
Thinking & making
Study with us and you’ll expand your critical approach alongside developing skills in research and analysis. Our academically robust and intellectually stimulating degree programmes are delivered by our team of academics, technical demonstrators and invited experts who together deliver excellence in learning, teaching and assessment. Our programmes encourage diversity in thinking and making - from practical applications through to reflective, analytical writing.
We provide a dynamic, stimulating learning environment from which to test new models of practice, while investing in the rich relationship between practice and theory - based on the potential in material and visual exploration, collaborative working, cross-fertilisation of ideas, and the exploration of histories and contemporary contexts.
Opportunities for studying abroad are available at our partner institutions, click here for more.
BA (Hons) Commercial Photography for Fashion, Advertising & Editorial – Highlights:
- Acquire a range of technical, intellectual, creative and professional skills appropriate to the commercial photographic industry.
- Learn how to generate ideas, concepts, and creative solutions to client briefs using the visual language, techniques and processes of photography.
- Apply appropriate subject knowledge, tools, and working methods with a high level of confidence, creativity and technical skills.
- Operate professionally in a range of commercial photographic contexts, maintaining high standards in professional practice and ethical conduct.
- Develop a broad range of personal, professional and transferable skills that will maximise your potential for employment and/or successful commercial enterprise in the creative industries.
- Through our affiliation with the prestigious Association of Photographers (AOP), students can apply for free student membership.
Have a question for our team? Email: COMMERCIALPHOTO@pca.ac.uk
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BA (Hons) Commercial Photography for Fashion, Advertising & Editorial is validated by The Open University.