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BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Overview

Applying to study with us in September 2021?

This course is currently under revalidation, with the new title BA (Hons) Commercial Photography. Degrees listed as subject to revalidation are in the final stage of our rigorous approval process, ensuring our well-established undergraduate curriculum accurately reflects the excellent academic and employment opportunities available to students. Through close consultation with industry experts, academics, students and alumni, you can be sure the course you study will prepare you for a bright future in the ever-changing creative industries.

From lighting and framing a dramatic fashion shot for a magazine cover to visualising concepts for selling products or ideas, commercial photography has the power to move and inspire.

This programme has been designed for the next generation of visually expressive commercial photographers.

To help you succeed in today’s fast-moving and competitive photographic industry, it gives you the broad range of skills that you’ll need, combining technical excellence with visual awareness, creativity, innovation, business acumen and enterprise.

Mark Ronson for NME by award-winning graduate Andy Ford.

On our Commercial Photography for Fashion, Advertising & Editorial programme you’ll have the opportunity to develop excellence in all of these areas.

This is an integrated programme of study with expert tuition which will equip you with advanced technical skills in studio and location lighting, digital capture and post-production techniques, enabling you to operate professionally and obtain work in high-end commercial photographic practice.

Practical industry-oriented assignments, supported with expert tuition and hands-on workshops using sophisticated camera and lighting equipment, will also develop your technical skills.

Students have full access to our range of photography and media studios and the latest industry standard equipment - free for use and hire.

You’ll be working with and alongside our expert teaching and technical team, as well as practitioners from industry who’ll help you to develop the confidence to respond to client briefs while demonstrating excellent creative and professional skills.

In your second year, you’ll work with real clients to build up a strong, professional portfolio.

Our strong international connections also allow our students to take a semester of study with one of our partner institutions within Europe and North America, and in turn, we welcome overseas students from those institutions to join us in our studios, creating an exciting cultural exchange.

Stunning food photography by student Andrew Young.

We create an environment in which commercial photographers can develop their professional practice and gain a wide range of skills and knowledge, enabling them to shape their futures and make a positive impact in the photographic industries – photographers who are visually sophisticated and professionally astute as well as technically proficient, who understand trends in the industry and how to pitch for business, and who graduate with a broad range of transferable skills that enable them to succeed within the world of work.

Striking portraiture by Aleks Chotilovskij

What will I achieve?

We provide a distinctive and contemporary programme of study in a learning environment where students with a range of aspirations can flourish creatively, academically and professionally.

Our curriculum is geared to employability and enterprise. We provide opportunities for professional engagement and vocational work-based learning, giving students the specialist knowledge and skills to pursue their career ambitions in a range of commercial photographic contexts.

Interiors photography by Andy Igoe.

We help students to acquire a broad range of entrepreneurial abilities in marketing, self- promotion and business development, enabling them to develop financially sustainable practices, and the ability to thrive in the industry.

We also help students acquire the skills, attitudes and behaviours that enable them to apply their learning confidently in different situations, both within the field of photographic practice and in wider creative, professional and collaborative contexts.

We develop photographers who are technically proficient, visually sophisticated and professionally astute – who understand trends in the industry, how to pitch for business, and who graduate with a broad range of transferable skills that enable them to succeed in the creative industries.


Thinking & making

Study with us and you’ll expand your critical approach alongside developing skills in research and analysis. Our academically robust and intellectually stimulating degree programmes are delivered by our team of academics, technical demonstrators and invited experts who together deliver excellence in learning, teaching and assessment. Our programmes encourage diversity in thinking and making - from practical applications through to reflective, analytical writing.

We provide a dynamic, stimulating learning environment from which to test new models of practice, while investing in the rich relationship between practice and theory - based on the potential in material and visual exploration, collaborative working, cross-fertilisation of ideas, and the exploration of histories and contemporary contexts.

Opportunities for studying abroad are available at our partner institutions, click here for more.

BA (Hons) Commercial Photography for Fashion, Advertising & Editorial – Highlights:

  • Acquire a range of technical, intellectual, creative and professional skills appropriate to the commercial photographic industry.
  • Learn how to generate ideas, concepts, and creative solutions to client briefs using the visual language, techniques and processes of photography.
  • Apply appropriate subject knowledge, tools, and working methods with a high level of confidence, creativity and technical skills.
  • Operate professionally in a range of commercial photographic contexts, maintaining high standards in professional practice and ethical conduct.
  • Develop a broad range of personal, professional and transferable skills that will maximise your potential for employment and/or successful commercial enterprise in the creative industries.
  • Through our affiliation with the prestigious Association of Photographers (AOP), students can apply for free student membership.

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BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Modules

Year 1

BACP101 Introduction to Advertising Photography

This module is intended to expose students to a wide range of practical photographic skills and techniques, exploring visual trends and current advertising methods.

Students will respond to a number of tasks that will develop their practical photographic knowledge and help them form a solid technical foundation for both studio and location advertising photography. During the module students will develop an appreciation of the quality of light and how to control and use this successfully in advertising photography. Through these projects students will cultivate an awareness of visual language that will enable them to develop their visual communication skills within the context of advertising photography.

Learning will focus around the introduction of a range of lighting equipment and high-end digital cameras, to develop skills, techniques and understanding. Students will appropriately guided towards developing safe and professional working methods and be expected to adhere to professional standards whilst working towards achieving the project outcomes.

BACP102 Introduction to Fashion Photography

This module is designed to introduce students to the world of fashion photography, encouraging the development of a personal and practical approach to photographing fashion in a studio environment. Running alongside ‘Introduction to Advertising Photography’, the module is designed to introduce students to various aspects of the genre and develop core practical skills in composition, digital capture and studio lighting – skills which can be applied across all three of the level 4 practical modules. Additional skills will be developed in digital post production and print output, establishing core competencies in commercial photographic workflow.

Exploring the genre of fashion photography in different contexts, students will also be encouraged to develop an understanding of the importance of concept and narrative, developing further conceptual and visual skills that can be applied to other disciplines of contemporary commercial image making such as advertising and editorial photography.

BACP103 Introduction to Editorial Photography

This module is intended to introduce students to the specific skills needed for working in the editorial photography sector. Core to this module will be the ability to work in an efficient and timely way meeting the requirements of live and simulated, editorial based briefs. Students will be expected to be resourceful adopting and adapting a range of problem solving approaches to meet the outcomes specified. All results will be measured and aligned to specific outcomes since this is the nature of much of editorial based photography.

The weekly tasks in this module will require students to use their technical and logistical skills to produce a range of work across a variety of specific subject matter, including working on location and in the studio. The tasks will vary from those, which require a highly specific outcome to those, which will allow more creative freedom. All will be linked to a framework that the students’ work will be measured against: Professional, Appropriate, Cost-effective, Timely (PACT). This approach will closely reflect and mirror the industry requirements of in this sector.

By the end of the module students will be equipped to produce work that bridges the requirements of complex multi image photo-essays as well as being able to produce single ‘every day’ images that meet specific editorially focused themes.

Students will be expected to manage their time, their equipment and their work and develop a highly professional work ethic within this module. They will be expected to account for their time in the form of pro-forma invoices and timesheets. These will break down the components of the tasks allowing rigorous analysis of different approaches. This aspect will complement and feed into the Professional Practice module which runs in parallel to the Editorial Photography Module.

BACP104 Professional Practice 1 Investigation and Preparation

This module is designed to help students explore employment opportunities in the creative and photographic industries. Alongside an ongoing programme of research and investigation, students will be encouraged to begin to match current skills; knowledge and creative practice and investigate opportunities that could lead to an intended career. Students will identify areas for development and will work with the module tutors to initiate and develop their Professional Development Plan (PDP), identifying the skills needed during the programme of study. Covering a wide range of general skills including personal analysis, effective professional standards with employers, working as a freelance practitioner, including consideration around contracts, copyright, ethics and working with professional agencies.

The module also aims to develop autonomy and build upon future aspirations to help develop effective communication and networking in the creative industries. Pitching, presenting and self-promotion are a key focus and the module aims to build upon these skills to help develop confidence and personal effectiveness in their application.

BAIS300 Interdisciplinary Studies

This module provides an opportunity to expand and develop skills and knowledge, through the introduction of new approaches and methods that broaden and extend the student’s understanding of practices both in their subject area, and the wider creative context in which they work.

The module will introduce students to interdisciplinary approaches and methods in their subject, and open up possibilities for engagement with practices both within and outside their immediate subject area. As such, this Module complements all of the student’s study to date, and contributes to their wider knowledge and understanding of creative practices.

The module will encourage students to explore new skills, knowledge and approaches including team working and problem solving. Above all, it will encourage critical reflection on the range of interdisciplinary approaches and contexts explored within the module.

BCOP100 Contexts of Practice

This module introduces students to key theories and ideas, and provides a range of critical approaches to support the investigation, interpretation and analysis of contemporary art, design and media. Students will study a range of concepts that have shaped the way that we understand art, design and media in its wider historical and cultural contexts. Students will develop core research and communication skills to help them to articulate and contextualise their understanding of the themes covered in this module, and the knowledge gained will support creative practice by developing an understanding of the relationship between thinking and making.


Year 2

BACP201 Commercial Digital Production

Building on the technical and creative abilities established in Year 1, this module requires students to produce a body of work pertinent to their identified career aspirations. Initiated through a statement of intent to be negotiated with the tutor, students will have the opportunity to explore the genre areas (i.e. Fashion, Advertising or Editorial) in more depth, adopting a more independent and self directed approach that will provide an opportunity for experimentation, risk taking and innovation. To explore different career possibilities and broaden their skills and knowledge base, students will encouraged to combine genre approaches, e.g. Fashion Editorial, developing their understanding of how different areas of the industry overlap and interact.

Students will extend their knowledge of specialist capture techniques, on location and/or in the studio, and will develop knowledge and skills in digital production and presentation technologies. In addition to the emphasis on production skill, the module encourages the synthesis of practical expertise and creative thinking with awareness of professional contexts. Students will produce a body of high quality photographic work that is distinctive and critically informed.

BACP202 Client Brief

This module aims to develop insight into the commercial photographic industry, helping students to prepare for a career as a commercial photographer.

Based on the work produced and the learning gained in the previous module, students will develop, manage a series of photographic production projects to professional standards within the constraints of client briefs, adhering to legislative and ethical requirements.

This module provides an opportunity for students to develop the practical, creative and professional skills required to be a successful practitioner in their chosen vocational field.

BACP203 Professional Practice & PDP 2

This module extends skills acquired during Level 4 allowing individuals to further explore professional photographic practice including in-house employment, commercial freelance photography and entrepreneurial opportunities. Running across level 5, it will inform an understanding of the level of professionalism, creativity and adaptability required to negotiate a career in commercial photography and associated professional industries. As such this module supports BACP202 Client Brief, equipping students with the professional skills and confidence to begin operating in a professional capacity to work with clients and undertake live projects.

A key element of this module will be the requirement for students to undertake a negotiated period of work placement/work-based learning, pertinent to their career aspirations. This could include for example, assisting a fashion or advertising photographer or working with an agent or editorial picture editor.

Building on the good practice established in the level 4 Professional Practice module, reflection will also be an ongoing, continuous process recorded and archived through each students PDP blog. By the end of the module students will be expected to have developed their PDP into a structured career plan to enable them to begin to confidently pursue their career aspirations

Based on these identified career aspirations, students will also be required to begin to develop a personal and professional marketing strategy, including the production of a suite of and promotional materials including an online portfolio/website and professional business stationery.

GCOP200 Contexts of Practice

This module extends and develops the themes, ideas, concepts and critical discourses introduced in Year One. Students will attend core lectures and participate in a lecture/ seminar series designed to deepen their understanding of creative practice in its wider contexts. This themed approach encourages students to make considered and appropriate links between their area of practice and wider contextual and interdisciplinary discourses. You will continue to develop critical approaches to research, which will inform your understanding of the relationship between context and practice.


Year 3

BACP301 Research and Experimentation

Building on the knowledge and skills developed during level 4, this module will set the foundation and define the overarching direction and outline research methodologies that will provide a platform from which the student’s Creative and Professional Conclusion module may develop.

The module offers a period of reflection on past creative outcomes and the success of their commercial application. The questioning of theories and experimentation in practical processes will allow students to plan their final project and negotiate a course towards its conclusion considering future career or learning aspirations.

Negotiated proposals for outcomes must evidence indicative inclusion of contextual studies subject matter and creative intent for the final year must be clearly definable at the end of this module.

BACP302 Creative and Professional Development

This module will enable students to use personal career ambitions to position themselves for progression to employment, self-employment or to post-graduate study. It will provide multiple opportunities for students to assimilate previous industry experiences and research into both contextual subject matter and creative outcomes of the final year modules.

The module will encourage consideration of audiences, end-users and relevant markets. Relationships with appropriate external agencies, individuals and professionals will be explored and interactions with the creative, commercial and cultural environments will be investigated.

Students will further develop and refine the promotional materials and business stationery developed in Year 2, to produce an integrated suite of effective marketing materials and a promotional strategy that clearly positions the student as a professional practitioner in their chosen commercial context.

BACP303 Creative and Professional Conclusion

This module represents the culmination of the knowledge, skills and understanding acquired throughout the entirety of the student’s study on the programme through the engagement in a project that is the result of a self-initiated or self-selected brief. Working within their intended specialism and degree pathway – e.g. Fashion, Advertising or Editorial Photography – this module will culminate in one of the three named awards.

Building on the professional networks and industry contacts established in BACP302, students will be encouraged, where possible, to develop this body of work as a live project, working in conjunction with a client to produce a publishable outcome.

BACP304 Contexts of Practice 3

This module provides students with two pathways. Each pathway supports the development of independent critical thinking and requires them to consider and contextualise their practice by situating it within a wider set of discourses and contexts. 
Pathway One - Written Research Project (WRP) is an opportunity to conduct a substantive piece of independent research, which is focused on an area related to creative practice. 
Pathway Two - Contextual Enquiry Project (CEP) is a practice-led research project with critical commentary, in which students conduct an in-depth inquiry intended to inform and reposition their creative practice.


Module details listed above are indicative content only.
All modules listed are compulsory.

BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Staff

Tim Gundry

Tim Gundry
Senior Lecturer & Subject Leader

Prior to working in education and photography, Tim had a long career in the commercial sector and creative industries. He worked in marketing, branding and advertising on both client and agency side, and before becoming a freelance photographer in 2000, was a director of a Brighton-based design agency.

Tim graduated with a 1st class, BA (Hons) Photomedia and Design Communication from Plymouth College of Art in 2005 and gained a distinction in the Professional Qualifying Exam for the British Institute of Professional Photography. After obtaining a PGCE from the University of Plymouth in 2006, Tim joined the staff team in 2006 as a lecturer in Photography and Digital Imaging, and in 2013 was appointed as programme leader for Undergraduate Photography.  In 2016 he was awarded the Association of Photographers Tutor of the Year award. In 2017 he completed an MA in Photography at the college.

Tim’s photographic practice is concerned with using photography to explore the social and cultural histories of the South West and how these become inscribed on the landscape. His work has been published and exhibited nationally in the ‘Landscape Photographer of the Year’ awards, and in 2009 was featured in the ‘What Haunts You?’ exhibition at the Photographers’ Gallery in London.

Tim’s research interests are concerned with pedagogic practice. He is an active member of the Association for Photography in Higher Education and is currently working on a Pedagogic research project involving the curation of academic texts to improve student engagement with critical and contextual studies.

Jane Prior

Jane Prior

Jane studied Professional Media at Cheltenham and Gloucester College of Higher Education, graduating in 1999.  She obtained a PGCE with The University of Plymouth in 2004. Jane has been teaching photography for over 13 years. She started her career in Further Education, working across courses such as ‘A’ Levels, Foundation, Access to HE & National Diploma.  She now works exclusively on the BA (Hons) Commercial Photography Programme at Plymouth College of Art.

Prior to teaching, she started her photographic career in food photography in London, with clients such as M&S, Sainsbury’s, Birdseye and Pizza Hut.  Jane relocated to the South West where her freelance practice began to specialise in wedding and portrait photography. She currently balances lecturing, her commercial practice, as a social and wedding photographer and family life.

Jane sees herself as a mother, photographer and a lecturer. She loves the dynamics and rapid pace of a wedding, the chaos and laughter of a family shoot and the pastoral care, challenge and development found in teaching.

In September 2016 Jane started studying an MA in Photography. This opportunity has cultivated a new drive and direction within her work, exploring elements of the family, beginning to examine and document responsibilities of a daughter and a mother, whilst also comprehending her position of matriarch within a modern family unit.

Gem Pope

Gem Pope

Gem Pope graduated with a first class (Hons) Degree BA in Photography, Film & Imaging from Napier University, Edinburgh, before relocating to London to begin her commercial career. After several years of assisting a variety of world-renowned commercial photographers, working with clients such as Vogue, Q and Nokia, Gem formed her own freelance career based within the music & television industries both in the UK and in LA. Her clients have included Rock Sound magazine, Ninja Tune, Polydor & Mercury records as well as ITV.

Leaving the London lifestyle behind to start her family, Gem relocated to North Devon where she began associate lecturing at both Plymouth & Bath Spa universities. Two years ago she began teaching at Plymouth College of Art where she enjoys pushing her student’s creativity to the maximum, whilst sustaining her own commercial practice.

Gem is currently undertaking a body of research which is concerned with the evolution and relevancy of the photographic assistant within the twenty-first-century digital landscape. She spends her remaining spare time writing young adult fiction and deconstructing both photographic and cinematic narratives.

Carri Angel

Carri Angel

Carri graduated from the University of East London with a first class BA (Hons) degree in Fashion & Textiles. Following a short period working for a leading design house, she went on to establish her own clothing label.

Frustrated that she could not find a photographer who could effectively capture the unique essence of the brand, Carri returned to photography and undertook all of the company marketing herself. Her studio rapidly became one of the leading alternative costumiers in the UK, and within three years of formation was nominated for the Queens award for export.

In 2004 Carri left the UK to promote her work overseas. She has since established offices in Thailand, Singapore, New Zealand and California. She returned to the UK in 2013, and inspired by the spectacular landscape of the South West, settled in Devon.

For the past 18 years photography has been the main aspect of Carri’s creative practice. She has been voted ‘Photographer of the Year’ for two consecutive years by Alt Fashion Magazine and her lavish, fantasy imagery is regularly featured in publications worldwide. In 2017 she completed an MA in photography at Plymouth College of Art. Her research work explores the detrimental effects of disposable fashion on society and the environment. She is a longstanding advocate of ethical fashion and is committed to promoting sustainability and diversity in the industry.

The staff listed on this programme are correct at the time of writing. Students will be notified if there are any changes to key staff (i.e. Programme Leaders and Lecturers).

BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Student Work

Andy Ford

Abby Donald

Charlie Wells

Sophie Guildford

Jon Burgess

Jessica Bright

Jon Cooney

Laura Stobart

Luke Valentine

Margo Ryszczuk

Pip Murphy

Rhiannon Brassington

Taylor Harford

Zuleika Fray-Linstead

William Green

Teresa Rudd

Robbie Nightingale

Max Styles

Christopher Quick

Irina Iljina

Christopher Sutherland

Lucy-Anne Hollister

Sophie Benton

BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Students Say

Andy Ford – BA (Hons) Photography graduate

"I think studying has really changed the way I think about my work. I think in terms of projects now, rather than singular images. And I’m more questioning of why I make work in the first place.

"One of my first major projects was shooting the South West’s punk and hardcore scene. I came to it when there was a lot of energy around it, and studying my degree made me think about the significance of the scene as an interesting cultural thing, rather than an opportunity to take fun photos of my friends jumping off a speaker unit.

"Being able to place ideas in a wider historical context of photography has influenced my work. You see a lot of really superficial ideas or things that have been done a million times from people who think they're being really original. A lot of these people haven't really studied photography. Having an academic understanding of your work gives it a lot more depth. It influences the way you think and speak about it."

Read more about Andy's freelance work for the NME here.

Heather Cleese – BA (Hons) Commercial Photography

"When I first came to the college I felt a little unprepared, but I got over that very quickly because the teachers are so great. They really help you, and always allocate time for you if you need a tutorial.

"All of the students are really friendly. I guess we’re all in the same position as each other – wanting to learn as much as we can.

"The course allows you to work collaboratively with other students and we often assist each other on shoots, and through that you make great relationships and friendships. "

Read more about Heather's sports photography in her Introducing profile here.

BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Careers & Alumni

Connecting you with industry

The commercial focus of our programme includes excellent business and professional practice sessions and the opportunity to work on live briefs, and work placements with a wide range of businesses.

Our curriculum includes a rich schedule of visiting lecturers and photographers, many of whom also take an active role in running practical workshops, contributing to group critiques and seminar discussions, and providing portfolio review sessions. And we are regularly visited by talented photography alumni, with graduates including Harry Borden, Suki Dhanda, Tom Oldham and Candice Farmer. Some also provide work placement and assisting opportunities.

Students also have the opportunity to attend the annual Visual Culture Symposium in London, where previous speakers have included picture editors from the Telegraph and the Guardian, and acclaimed photographers such as Julia Fullerton-Batten, Scarlet Paige and Seamus Ryan.

Students head to London for our annual Visual Culture Symposium, with a host of talks from photographers and image agencies, portfolio reviews and visits to print labs and galleries.

From the day you start on this programme, you will automatically become a member of the prestigious Association of Photographers (AOP) through the college.

Recent graduates:

Andy Ford – Freelance photographer for NME, Kerrang, Converse, SoccerBible

Grace Elizabeth Clarke

Irina Iljina

Taylor Harford

Codie Hobbs – Fashion photographer

Tony Cobley – Commercial photographer

Graduates become:

  • Commercial Photographers
  • Fashion Photographers
  • Advertising Photographers
  • Editorial Photographers
  • Digital Retouchers
  • Digital Editors
  • Photographic Assistants
  • Picture Editors
  • Publishers
  • Lecturers/Teachers

Careers & Enterprise in the Curriculum’ at Plymouth College of Art 

Professional practice is embedded within all of our programmes.  Throughout your studies, you will have the opportunity to develop the key professional, transferable skills for employability in the creative industries and potentially work in partnership with other sectors locally, regionally, nationally or internationally.

From writing and making the most of your CV to gaining industry experience, the acquisition of professional skills has been written into the programmes of study by our staff teams, who have ‘real world’ experience. They are also supported by our Industry Liaison Groups, who help inform the development of the higher education curriculum.

BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Entry Requirements

BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Resources

Our photographic resources, studios and digital suites are among the best in the country and include a range of industry-standard photographic studios, one of which provides an infinity cove to create a seamless backdrop for shoots.

We also provide access to lighting and high-end digital camera equipment as well as large-format scanners and post-production suites.

You’ll be encouraged to use all of the resources available to you – including the 6,000 pieces of kit that are free to hire from our exceptionally well-stocked Equipment Resource Centre.

Our Careers & Enterprise office provides support from a dedicated team who are purely focused on developing creative opportunities. And this doesn’t stop when you graduate – we want to keep in contact and help support you through the first two years of your career.

Facilities at the college include:

Animation, Film and Photography Studios

Our students make full use of our industry-standard dedicated studio spaces – including our infinity cove, green screen, and specialist sound studio (with Foley pit and vocal recording booth) – plus our stop-motion suite, our darkrooms, and plenty of individual edit suites, all up-to-date with the latest industry-standard software.

Our Photographic Cove, one of many studios for our students to access.

Equipment Resource Centre

Our highly experienced Equipment Resource Centre staff can advise you on which of our 6,000 pieces of industry-standard kit – from studio and location lighting to high-end medium format digital, and all free to hire – will best meet your needs. Students also have full access to industry software including Capture One and the Adobe Creative Suite.

Digital Print Bureau

The Digital Print Bureau offers affordable and quick print services for all our students who are looking for anything from large-format or solvent printing, to photo printing, scanning or vinyl cutting, and a wide range of finishing services.

Fab Lab

Our ‘fabrication laboratory’ is kitted-out with the latest in digital design technologies – from 3D printers to 3D scanners, a vinyl cutter, CNC milling machine, CNC router and laser cutter. It adds a whole new level of opportunity for students across all creative walks of life.

Our Fab Lab

BA (Hons) Commercial Photography for Fashion, Advertising and Editorial — Interview

UCAS: W643 Full Time / Institution: P65
Part Time