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Posted 10.05.17

Trend forecasting & the importance of print with It’s Nice That and The Future Laboratory

By Sarah Packer

Senior Art Director Jamie McIntyre talks our students through the idea behind the latest Printed Pages cover.

Students from BA (Hons) Fashion Media & Marketing, BA (Hons) Film and BA (Hons) Graphic Design took a trip to London to visit It’s Nice That and Future Laboratory.

If you didn’t know where to look you might just walk straight past the It’s Nice That studios, behind the unassuming black door with its small white lettering is the renowned creative hub producing some of the freshest creative content online, with content reaching over a million people each month; in print - via their bi-annual publication Printed Pages; and in person with their annual symposium and monthly Nicer Tuesday talk series.

The multi-platform creative agency champion the best in contemporary and visual culture and most recently launched their Lecture In Progress platform, full of advice, insight and inspiration for the next generation of creatives - essential for anyone wishing to get into the industry or if you just need some inspirational reading.

Alongside a studio tour, students had the unique opportunity of seeing early print proofs of the latest issue of Printed Pages – which you can buy here – as well as receiving top tips on how the publication is put together and key insight into the selection process of the artists included on It’s Nice That’s various platforms.

A short walk later and The Future Laboratory offered another unassuming exterior, entering by a tiny door and through a neon-lit courtyard filled with plants and lemon trees, students were led into the world of trend forecasting with a step by step guide on how to use it to best progress their practice and understand their audience.

The Future Laboratory is one of the world’s most renowned futures consultancies with offices in London, Melbourne and New York. They provide trend forecasting, brand strategy and consumer insight for the retail, technology, finance, automotive, food, textile and fashion and creative industries.

As part of the Plymouth College of Art community, our students have unique access to LS:N Global, Future Laboratory’s exclusive online platform, that documents new consumer behaviour, insights and trends. Access to the resource gives our students the confidence to make informed decisions about the future of their own practice and outputs.

Milly Brown, BA (Hons) Fashion Media & Marketing Programme Leader said of the trip: “This is an excellent example of how we enrich our programmes with visits to the best creative agencies and design studios.

“This type of visit allows our students to see live projects as they are 'on the table' and witness how professionals collaborate and ideas flourish across different disciplines and media.”

Photos by Sarah Packer, BA (Hons) Photography graduate.