Four third year BA (Hons) Fashion students returned to the college with the 'Best University or College Stand 2015' award following their visit to Birmingham for the Clothes Show Live 2015.
Taking place at one of the UK’s biggest annual fashion events, The Clothes Show Live 2015 at the NEC Birmingham is a great opportunity for students to showcase their work and see a line up of brands, boutiques, celebrities and catwalk events.
BA (Hons) Fashion students Tiffany Fishleigh, Joanna Penney, Caitlin Gailes and Georgia Cook attended the event with an interactive stand inviting visitors to colour in and try on clothes.
Their idea of combining the recent popularity of adult colouring books with the idea that they feel at their most creative in their bedrooms surrounded by sources of inspiration resulted in a stand dressed to look like a teenager’s bedroom.
Decorated with wallpaper, cushions, bedding and more that were printed with a black and white design for visitors to the stand to colour in.
"Winning an award at The Clothes Show Live was an amazing experience. I’ve been visiting the exhibition since I was a young teenager, when I used to go to shop for clothes and check out new trends." — Tiffany Fishleigh
The black and white designs were created by the students based on photographs that they took of work from different subject areas across the college, including Illustration, Fine Art and Costume Production and Associated Crafts programmes.
A collage was created to combine all the images and used as the basis for the wallpaper and bedding on the stand.
The final touches for the teenage bedroom-themed stand were created by draping clothes designed and made by other BA (Hons) Fashion students around the bedroom and leaving magazines and look books created by BA (Hons) Fashion Media and Marketing students lying on tables for visitors to browse.
"There are such a wide array of careers available in the fashion industry for our graduates and I can’t wait to see what these four students go on to achieve." — Alison Braybrook, BA (Hons) Fashion Programme Leader
The effect was a bedroom where people at The Clothes Show Live 2015 could try on garments, read magazines and colour in wallpaper all based on designs by students from the college.
Speaking of her experience at The Clothes Show, student Tiffany Fishleigh said, "Winning an award at The Clothes Show Live was an amazing experience. I’ve been visiting the exhibition since I was a young teenager, when I used to go to shop for clothes and check out new trends.
"Everything felt much less daunting this year, now that I have a better understanding of the industry and how we can contribute to it. The stand was very much a team effort, not just between the four of us but also all the other students whose work we incorporated into the designs.
"Through projects like this one I’ve learned that my real strengths lie in collaboration – working with photographers, fashion designers and stylists – and that this is where I want my future to lie. Hopefully after graduation I’ll go on to work with a fashion magazine as part of a team."
BA (Hons) Fashion programme leader Ali Braybrook explained, "The students that designed the stand for The Clothes Show Live all chose to focus on pathways other than fashion design, such as merchandising and marketing, for the third year of their course.
"We recognised that their strengths lay in these areas and worked with the students to develop their abilities, so I’m thrilled to see their hard work being recognised publicly already.
"There are such a wide array of careers available in the fashion industry for our graduates and I can’t wait to see what these four students go on to achieve."
The Clothes Show Live 2015 also featured shopping, beauty demonstrations, music performances, catwalks, trend presentations and makeovers, with famous guests and designers including Rae Morris, Charli XCX, Ella Eyre, Rick Edwards, Gemma Cairney, Jamie Laing, Joey Essex and Andy Jordan.